Some of the leading Nigerian music sensations including Joeboy, Wurld, Sarz and Prettyboy D-O were among the celebrities who thrilled party lovers at the MTV Base-led concert held at the BMT Gardens in Abuja. The star-studded event, held in partnership with Capital Block Party, hosted thousands of fans of the premium entertainment channel, MTV Base, as it marks its 15th year anniversary in Africa. Other artistes who thrilled the audience non-stop were Kida Kudz, Alpha P and Buju, among other talented entertainers. They were backed by celebrity DJ TTB who ensured that the audience danced all night long, playing fascination tunes.
A statement from the channel on Tuesday said it kicked off activities for its month-long celebration in Abuja with a panel session which saw some of the brightest minds in the Nigerian entertainment space including the Senior Channels Manager at ViacomCBS Networks Africa, Solafunmi Oyeneye; MTV Base superstar VJ, Ehiz; DJ TTB, Abuja-based PR and Events Consultant, Eddie Madaki; Founder of The Plug, Bizzle Osikoya and popular Compere, Big Mo discuss the huge impact the MTV Base brand has had on the entertainment industry in Africa since it went live in 2005. Speaking during the session, Oyeneye explained why collaborations is important in the industry. “We always ensure that we start off trends, evolve with the youths, connect with them across critical touch points and put out content that they vibe with,” she said. Also speaking, Bizzle Osikoya noted: “MTV has really helped our artistes to shoot better videos; I can say that for a fact. They’ve really bridged the gap. The thing they do at MAMAs where they make an African artiste perform with a foreign star started the collaborations that everyone is seeing now.” The statement added that the MTV Base fun train moves to Lagos where it has lined up a couple of exciting activities. These include a bus takeover which will see MTV Base brand a number of buses that will ply key routes in the state for three days conveying Lagosians to their different destinations free of charge; a special MTV Base session at the Social Media Week currently holding in Lagos and a signage tour that will give spotters the opportunity to win free tickets to the brand’s grand celebration at the Island Block Party. It could be recalled that MTV Base went live in Africa in February 2005 with Innocent ‘2Baba’ Idibia’s song: ‘African Queen,’ which made history as the first ever music video to be played on the channel.
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